If you are still debating whether your company should have a social media presence,
check out these statistics.
This weeks feature is on Fountainview Estates. Fountainview Estates is an elegant assisted living facility with memory care. Fountainview Estates’ memory care unit is 22 apartments, all private studios. Amenities include transportation available to any physician appointments or other scheduled visits; and most of their assisted living apartments are lakefront, with a lovely view of the beautiful pond. They welcome all home health providers to provide care within their community.
Fountainview Estates joined the Longview Chamber to be a partner with the City of Longview and to have a strong networking base to work with. Fountainview Estates felt the contacts they could make through this partnership are invaluable to their business and their residents and families. Learning more about the City and how Fountainview Estates can make Longview a better place for their Residents to move there is important to them.
Julie Ruck, Marketing Manager states, “The benefits we can receive are numerous. What we know about the City and the Chamber will help us better serve our families. The networking and exposure opportunities available to us are invaluable to our Community. The various educations offered are a great tool for our growth both personally and professionally. ”
What makes Fountainview Estates Assisted Living unique:
Within each care level, Fountainview Estates customize care to help each resident maintain his or her highest level of independence and ability.
1408 Lago Trail
Longview, Texas 75604
There were plenty of new businesses that opened throughout Longview in 2013. From mortgage companies in Spring Hill, Pollo Cachuchon in Pine Tree, Denny’s in South Longview, to Five Guys Burgers and Fries in North Longview, every part of Longview experienced growth.
The interstate (I-20) became home to a state of the art CNG (compressed natural gas) fueling station. In March, the Chamber of Commerce held a CNG Summit in Longview that drew about 50 East Texas fleet managers and transportation directors to learn about the fuel source.
Not only were new businesses emerging, existing shopping centers and businesses updated their store fronts and buildings. Murray’s Center and Preston Town Center updated their store fronts, Pine Tree Shopping Center updated an end cap to add a new Little Cesar’s Pizza. Post Haste Shopping Center add two new stores with more pending open for 2014.
Take a look at the some of the new businesses and renovations that took place in 2013.
The Milken Institute’s annual index of Best-Performing Cities shows that technology and energy are the biggest forces behind America’s booming metros.
The Best-Performing Cities index shows where jobs are being created and sustained in metros across the U.S. The index includes measures of job, wage, and technology performance to rank the nation’s 200 large metropolitan areas and 179 smaller metros. Unlike other “best places” rankings, it does not use quality-of-life metrics, such as commute times or housing costs. In the Institute’s index, employment growth is weighted most heavily due to its critical importance to community vitality. Wage and salary growth measures the quality of jobs created and sustained.
Longview slid one spot to seventh, but a strong and diverse manufacturing base has contributed to solid job and wage growth. Despite the slowing development of dry gas in the Haynesville Shale, support activities for mining added 690 jobs in 2007-2012. Strong wage growth has supported consumer spending. Health care is also a source of investment and job creation.
JOB GROWTH (2007-12) 10TH JOB GROWTH (2011-12) 21ST
WAGE GROWTH (2006-11) 8TH WAGE GROWTH (2010-11) 7TH
SHORT-TERM JOB GROWTH (7/2012-7/2013) 22ND
HIGH-TECH GDP GROWTH (2007-12) 90TH
HIGH-TECH GDP GROWTH (2011-12) 154TH
HIGH-TECH GDP CONCENTRATION 81ST
NUMBER OF HIGH-TECH INDUSTRIES 93RD
See Milken Institute’s interactive site for data rankings, social media highlights, interactive maps and highlights from the report: 2013 Best-Performing Cities » small-cities.
This week we feature Tree Frog Café. Tree Frog Café is back from an eight year retirement! Owner Trisha Browning was one of the original owners and has brought Tree Frog Café back with a twist. Menu item names have changed, but it is still the great food that Tree Frog Café was known for.
Tricia explains that they still offer the same great food that Tree Frog was known for, but removed certain menu items that were not popular. ” I wanted to keep the menu simple to allow people to get in and out. Everything is prepared to order, cold cut sandwich meat is sliced when it is ordered, and soups are prepared daily.”
Tricia joined the chamber to get the word out about her business and have a resource to help her small business. Tricia encourages people who are interested in going into the restaurant industry to research and prepare before opening your restaurant. ‘You have to make sure that you streamline the products you offer, offer items that have a common ingredient. Do not cut corners on the quality of food, you must offer the best.”
For businesses that are looking for catering options, box lunches and sandwich trays are also available. You can also check out the soups of the day and desserts that are available on Tree Frog Cafe’s face book page: https://www.facebook.com/pages/Tree-Frog-Cafe
Tree Frog Café is located on:
1811 Judson Rd
Longview, TX 75605
Monday -Friday 11:00 AM to 3:00 PM
CINCINNATI — Social media has emerged as the new go-to word-of-mouth (WOM) format, with consumers relying less on face-to-face and phone conversations to discuss their favorite brands, likes and dislikes.
According to Colloquy’s report, Hashtags, Tweets and Likes: Nurturing Digital Word-of-Mouth Engagement, social media brand recommendations have grown 4 percent since 2011. At the same time, face-to-face recommendations have declined 4 percent.
In previous WOM research, Colloquy coined the term “WOM Champions” to describe the select group of consumers who are most loyal to, engaged with and willing to recommend brands. In this latest report, Colloquy Research Director Jeff Berry explained that WOM champions are driving the move to social media.
Specifically, the 2013 research found this particular group is almost twice as likely to recommend brands via digital channels compared to the general population. Six out of 10 WOM Champions use social networking communities to recommend or discuss products and services, the latest research shows.
“Brands that want to spread the digital word should engage WOM Champions found in their loyalty programs,” Berry said. “That will be done most effectively by focusing on young adults, women and Hispanics, the segments with the most WOM Champions.”
Among young adults who participate in loyalty programs, 40 percent are WOM Champions. Close behind are women at 38 percent and Hispanics at 37 percent, Colloquy said.
In another key finding from Hashtags, Tweets and Likes, nearly half of the general population believes social networks are an inappropriate way for brands to interact with customers. However, that sentiment isn’t shared across the board. The research shows that 73 percent of the youth segment said it is appropriate.
Colloquy’s 2013 WOM study is based on a June survey conducted among a representative general population group and five other segments: affluent consumers, young adults, seniors, core women and Hispanics. Results are based on responses from 2,980 U.S. survey participants.
Colloquy is the research arm of LoyaltyOne, a global provider of loyalty and marketing programs. LoyaltyOne is an Alliance Data company.
When planning for your holiday activities, remember that this year only 26 full shopping days will happen between Thanksgiving and Christmas.
That means a more condensed Christmas shopping season and more frazzled customers.
1. Order greeting cards to send to customers, prospects and key vendors.
2. Choose and order affordable gifts for your best customers. In my company, we send boxes of See’s chocolates, and some of my customers remind me to be sure to keep them on the list.
3. Arrange for gift cards or gift certificates to sell. This is especially important if you offer a personal service, classes, training, or anything else you can’t put in a box and wrap. Gift cards are the No. 1 requested present.
5. Attend holiday mixers from business and community groups. Bring your business card and have your elevator pitch ready.
6. Plan your Black Friday, Small Business Saturday, and Cyber Monday promotions.
7. Plan and write your e-mail newsletters. Include special seasonal offers, new products, events and holiday hours.
8. Create a schedule for social-media marketing, what you’ll post and when. You can write many of them now and schedule them with an app like Hootsuite. Be sure to include pictures.
9. Set up a customer relationship management program now if you don’t have one. Capture the contact information from the influx of holiday customers for future marketing campaigns.